Inspired by the community and camaraderie we found in a Facebook group for Seattle business owners, The Cain Agency is making like a fine dining restaurant and opening a drive-through.
Normally we're a high-end joint that proposes a pricey menu of creative content consulting to corporate customers. But we also know a thing or two about communications, and we've had our own success with messaging about the pandemic. So until supplies last or until we get exhausted, for the cost of a burger (okay a free burger), we are offering a complimentary review of your COVID-19 communications.
Our goal is to help you ease your customers' fears, explain to them how you can help make things easier during this time, ensure maximum client retention, and maybe even tell your story to new audiences.
For the time being, this offer is being made solely to small business owners in the greater Seattle region.
What is a communications review?
We will analyze your messaging in all its forms, give you a series of recommendations, and help you implement them as much as possible. What do we look at?
Your coronavirus-related correspondence, either internal or external
Your COVID-19 policies and how they are being communicated to the public
Marketing and advertising copy for new coronavirus-related business strategies
The design of your visual coronavirus communications (flyers, graphics)
A Coronavirus Success Story
Our pro bono client, Les Amis de la Maison Baldwin, is a nonprofit group based in the south of France dedicated to celebrating the writer James Baldwin in his adopted hometown. They decided early in the crisis to postpone their June 2020 conference for an entire year. We helped them deliver the bad news to their 200 paid registrants in such a way that they received overwhelming support and love from their people. This despite their inability to refund registrations: doing so would have bankrupted their organization, along with all of their other excellent programs.
Our strategic planning and communications around this dilemma resulted in only 3 of their 200 registrants insisting on refunds. Best part: in response to the postponement announcement, they received more income in donations and new registrations for 2021 than they lost in refunded payments. We wrote about it here.
Who We Are
We're sisters. Maureen is an artist and former Microsoft employee and Shannon is a writer and community organizer. Maureen lives in Seattle and Shannon lives in France. Find our full bios here. We lost important clients this week to the global economic domino effect, so we feel your pain. Also, suddenly, we have some time on our hands. We're ready to help! Send an email to firstname.lastname@example.org.